When Digital Surveillance Meets Reproductive Rights: Mayday Health's Billboard Campaign in Texas
A recent case in Texas revealed how **Automated License Plate Reader (ALPR)** cameras, typically used for public safety, were weaponized to investigate a woman's private healthcare decisions. This incident highlights a growing concern among IT security professionals and privacy advocates about the pervasive nature of digital surveillance tools and their potential impact on reproductive freedom. Non-profit **Mayday Health** is combating this by raising public awareness through a striking billboard campaign.
Last May, the **EFF** brought to light a disturbing incident where a Texas sheriff's office leveraged data from over 83,000 **ALPR** cameras to track a woman suspected of self-managing an abortion. While **ALPRs** are often promoted for purposes like locating stolen vehicles or missing persons, this case starkly demonstrates their potential for misuse in highly sensitive personal matters.
Beyond **ALPRs**, the digital surveillance arsenal includes location tracking tools such as **Locate X**, which can pinpoint visits to abortion clinics, and analyses of search histories that could be used as evidence of intent to obtain abortion pills. Collectively, these tools forge a dangerous surveillance pipeline, jeopardizing health privacy for everyone.
### Raising Awareness in the Lone Star State
Recognizing the public's often limited awareness of these threats, **Mayday Health**, a non-profit dedicated to providing information on abortion pills, birth control, and gender-affirming care, launched an eye-catching billboard campaign in Houston. Following reports by **EFF** and **404 Media** on Texas's use of **Flock Safety** cameras, these billboards appeared, starkly warning pregnant drivers in Texas about potential state surveillance.

### A Conversation with Mayday Health's Executive Director
We spoke with Leo Raisner, Executive Director of **Mayday Health**, about the campaign and the broader implications of surveillance on reproductive freedom.
**THOMAS: Why did Mayday Health start this campaign in Texas?**
RAISNER: "We were deeply impacted by the incredible reporting from the **EFF** regarding Texas's surveillance practices. Our goal is to ensure Texans are aware of their rights, their options, and that support systems exist. Billboards offer a unique advantage over digital advertising, which faces significant platform restrictions from giants like **Meta** and **Google**. They reach people in the physical world without algorithmic gatekeeping, spreading crucial information about potential surveillance and available options, directing them to our website for more details."
**THOMAS: How have the billboards been received so far?**
RAISNER: "We've received a lot of supportive messages through social media DMs. We're thrilled with the reach; these billboards will be up for four weeks and are expected to reach over a million drivers in the Houston area."
**THOMAS: Are there other ways Mayday Health has observed surveillance systems impacting those seeking healthcare?**
RAISNER: "Across the country, we speak with individuals seeking reproductive healthcare options in states where clinics are banned. We direct them to our website for information on abortion pills, and privacy is central to our operations. It's not an afterthought. We connect visitors with the **Digital Defense Fund** for privacy and security resources. Crucially, we do not collect cookies or identifying information from our visitors. Our mission is to inform people of their options, not to know who they are."
**THOMAS: Why is the digital rights movement so vital to the reproductive health rights and justice movement?**
RAISNER: "These two movements are inextricably linked. The anti-abortion movement employs every tool at its disposal to restrict healthcare access, from online surveillance to closing physical clinics. We encourage everyone to visit **Mayday Health** to learn that options remain available, regardless of where they live."
**THOMAS: Is there anything else you'd like our readers to know about Mayday Health?**
RAISNER: "I want people to understand that abortion pills are **FDA**-approved, safe, effective, and available via mail."
### The Uncompromising Link: Surveillance and Reproductive Freedom
The **EFF** has consistently emphasized that surveillance and reproductive freedom cannot coexist. Whether through internet tracking or extensive **ALPR** networks, such monitoring constitutes a profound invasion of privacy. Protecting our digital privacy has never been more critical. The efforts of organizations like **Mayday Health** underscore the urgent need for IT security professionals and privacy-conscious users to understand and mitigate these growing digital threats.