# EFF Logs Off X: Citing Drastic Decline in Reach and Unmet Expectations After almost twenty years on the platform, **EFF** is logging off of X. According to the organization, this isn’t a decision they made lightly, but it might be overdue, as the numbers haven’t worked out for a while now. ## The Numbers Aren’t Working Out **EFF** reported posting to Twitter (now known as X) five to ten times a day in 2018, garnering between 50 and 100 *million* impressions per month. By 2024, their 2,500 X posts generated around 2 million impressions each month. In 2023, their 1,500 posts earned roughly 13 million impressions for the entire year. According to the **EFF**, an X post today receives less than 3% of the views a single tweet delivered seven years ago. ## Unmet Expectations When **Elon Musk** acquired Twitter in October 2022, **EFF** outlined what needed fixing, calling for: * **Transparent content moderation**: Publicly shared policies, clear appeals processes, and renewed commitment to the [Santa Clara Principles](https://santaclaraprinciples.org/). * **Real security improvements:** Including genuine end-to-end encryption for direct messages. * **Greater user control:** Giving users and third-party developers the means to control the user experience through filters and [interoperability](https://www.eff.org/deeplinks/2021/01/twitter-and-interoperability-some-thoughts-peanut-gallery). **EFF** stated that while Twitter was never a utopia, it did deserve recognition for vociferously fighting for its users’ rights. However, that changed after **Musk**'s acquisition, with the firing of the human rights team and layoffs in countries where the company previously resisted censorship demands. Many users left, and now **EFF** is joining them. ## Addressing Concerns: Other Platform Presence **EFF** acknowledges the apparent contradiction of leaving X while remaining on **Facebook** and **TikTok**. They explain that their mission is to protect people’s digital rights, especially those embedded in mainstream platforms and subjected to corporate surveillance. They emphasize that young people, people of color, queer folks, activists, and organizers use **Instagram**, **TikTok**, and **Facebook** daily for mutual aid networks, political organizing, cultural expression, and community care. Leaving these platforms isn't always a realistic option for many users. **EFF** clarifies that their presence on **Facebook**, **Instagram**, **YouTube**, and **TikTok** is not an endorsement. They've actively criticized these platforms for suppressing marginalized voices, enabling invasive behavioral advertising, and censoring content. **EFF** has also taken legal and legislative action to push these platforms to change poor policies and practices. They remain on these platforms to provide users with access to information and resources to protect themselves. ## Moving Forward **EFF** believes that X is no longer where the fight for digital rights is most effectively waged. The platform under **Musk**'s leadership has diminished in impact. **EFF** will now focus its efforts on platforms like [Bluesky](https://bsky.app/profile/eff.org), [Mastodon](https://mastodon.social/@eff), [LinkedIn](https://www.linkedin.com/company/EFF), [YouTube](https://www.youtube.com/efforg), and their own website, [eff.org](http://eff.org/). **EFF** encourages supporters to follow them on these platforms and continue supporting their work to protect digital rights.