A recent investigation by **WIRED** revealed that **Meta** had embedded code capable of converting images of faces into unique biometric signatures within its **Meta AI** app. This functionality, if fully deployed, could have enabled **Meta**'s smart glasses to identify strangers in public, raising significant privacy concerns. The **Electronic Frontier Foundation (EFF)**'s **Threat Lab** corroborated these findings through static analysis, urging consumers to reconsider purchasing or using **Meta**'s smart glasses due to their potential for surveillance. Following the public disclosure, **Meta** swiftly issued an app update on June 5th, which appears to have scrubbed nearly all traces of the facial recognition technology (FRT) system. This includes the code designed to trigger "Person recognized" alerts and the machine learning models and databases intended to detect, digitize, and store biometric signatures. While **Meta** executives initially remained silent on the **WIRED** report, their actions speak volumes. The quiet removal of the FRT system less than 48 hours after the public caught wind of their plans suggests a rapid response to mitigate backlash. However, this quiet deletion does not guarantee a permanent change of heart. **Meta** has a history with facial recognition, having previously deployed it and only discontinuing its use after facing significant legal and financial consequences. The company has declined to answer **WIRED**'s inquiries regarding future plans for the **NameTag** system or what, if any, data was collected during internal testing. The incident underscores the critical need for robust, enforceable consumer privacy laws that include a private right of action, allowing individuals to seek legal recourse against companies that violate their biometric privacy. Relying solely on the "good will" of tech giants to protect digital rights has proven insufficient. While this round in the fight for biometric privacy has been won, the **EFF** warns that **Meta**'s ambitions in FRT are likely to persist, emphasizing the ongoing vigilance required from privacy advocates and the public.