Ofcom Investigates Pornhub Parent Aylo Over Age Verification Compliance
The UK's communications regulator, **Ofcom**, has launched an investigation into **Aylo**, the parent company and service provider behind **Pornhub**, citing concerns about the effectiveness of its age verification methods under the country's **Online Safety Act**. This probe centers on whether **Aylo** is rigorously vetting viewers' ages to prevent minors from accessing adult content, a critical mandate of the new legislation.
The **Online Safety Act** mandates that online service providers utilize "highly effective" age assurance techniques to confirm users are at least 18 years old. This requirement is a cornerstone of the UK's efforts to protect children online.
In May, **Pornhub** implemented a new age verification process, reportedly leveraging signals from **Apple** that suggest UK users under 18 may have already undergone **Apple's** age checks. However, **Ofcom** expressed concerns that **Aylo** may not have conducted sufficient due diligence and testing before rolling out this new method, potentially leaving children vulnerable to inappropriate content.
"The Online Safety Act is clear that it is the service providerβs responsibility to ensure that any age assurance process is highly effective β no matter at what stage an age check occurs," stated **Ofcom** in a press release.
**George Lusty**, director of enforcement at **Ofcom**, emphasized the importance of robust age checks: "Online age checks are a vital protection to prevent children from encountering inappropriate or harmful material, including pornography. We expect tech firms to ensure age checks are highly effective before introducing them. Anything less could leave children at risk."
The investigation will gather evidence to determine if **Aylo's** safeguards are indeed failing and if the company has violated the law. Should non-compliance be found, **Aylo** will have an opportunity to respond before **Ofcom** decides on potential enforcement actions, which could include demands to strengthen age assurance techniques and fines up to Β£18 million (approximately $23.8 million USD) or 10% of qualifying worldwide revenue.
**Aylo**, through its Vice President for Brand and Community, **Alex Kekesi**, has defended its approach, noting that **Ofcom** had previously praised **Apple's** age verification methods. **Kekesi** stated, "We trust that the investigation will show Appleβs UK device-level age-verification update, which renders devices operating since iOS26.4 kid safe by default, offers one of the strongest and hardest to circumvent protections currently available for helping prevent minors from accessing age-inappropriate content."
**Aylo** reiterated its commitment to working constructively with **Ofcom** and **Apple** in their shared goal of child protection.