As digital engagement proliferates, businesses face increasing threats, including a lack of trust in phone calls and the rise of AI-generated content. **Orange Business** is strategically addressing these concerns by expanding its enterprise communications capabilities to build trust, enhance productivity, and ensure authenticity across voice and digital channels. ### Reinventing Voice Communication Voice remains a critical channel for resolving complex issues, with 80% of customer service agents citing it as their top tool. **Orange Business**, leveraging its extensive experience in voice operations and CX solutions, serves over 7,000 enterprise customers and more than 100,000 customer locations worldwide. The company is rolling out several key features to reimagine enterprise communications: ### Branded Calling: Enhancing Caller Identity **Orange Business** is introducing branded calling in France and the United States this year, with plans to expand across Europe. This feature allows enterprises to display their name, corporate logo, and the reason for calling directly on the recipient’s mobile screen, increasing customer engagement and restoring trust in brands. ### Deepfake Detection: Securing Communications With deepfakes becoming increasingly sophisticated, they pose a significant risk to enterprises. **Orange Business** is integrating advanced deepfake detection technologies into its collaboration and customer experience offerings. This includes partnerships with companies like **Sensity** and **Reality Defender** to detect fake audio, images, video, and documents, protecting enterprises from fraud and reputational damage. ### Intelligent Together: AI-Augmented Customer Care Addressing the risks associated with conversational AI, such as hallucinations and accuracy errors, **Orange Business** is embedding Generative AI directly into contact center and CRM environments. This AI assists agents in real-time with transcription, recommendations, sentiment analysis, and post-call documentation, reducing handling times and improving customer satisfaction. These solutions rely on the **Orange Business** AI platform, Live Intelligence, which managed 80 million AI conversations in 2025. ### Agentic Telephony: Intelligent AI Agentic AI-powered cloud telephony creates an intelligent layer that optimizes call outcomes for both parties. It understands context, provides answers, plans next actions, and autonomously manages the entire call journey. In collaboration with **Microsoft**, **Orange Business** is launching a co-innovation initiative to integrate **Microsoft 365 Copilot** agents in **Teams** to enhance **Microsoft Teams Phone**. This initiative will extend agentic telephony to a range of offers, including **Cisco Webex**. Usman Javaid, Chief Product and Marketing Officer at **Orange Business**, stated, "In a world where it’s becoming harder to know what to trust, whether to click a link or believe what we see and hear, trust has become the most valuable currency in the digital economy. At the same time, AI is transforming how work gets done. We believe the future of enterprise communications must combine both."